A top priority target
Segments, signals, and accounts are classified according to their potential and accessibility.
04 · Accelerate
B2B Customer Acquisition.
From channel to pipeline.
Mellion connects positioning, targeting, prospecting, Google Ads, conversion pages, and CRM to build a measurable acquisition system. You know which accounts, which messages, and which channels actually create real business opportunities.
The problem we address
Many actions, but no common thread.
Many B2B teams activate prospecting, advertising, content, and events separately. Contacts enter multiple tools, conversions are counted differently, and CRM does not link an opportunity to its real origin.
We start with the market and the sales cycle. The approach is then built around a shared definition of the qualified opportunity. Channels become comparable means, not silos to defend.
A testable message
The value proposition is articulated by problem, profile, and stage of the decision-making cycle.
A useful measure
Campaigns and sequences are linked to the CRM and the sales pipeline.
The Method
Build the system in the right order.
Each step produces a verifiable decision before increasing the budget or the volume of prospecting.
- 01 · Scoping
Choose the field of action
Segments, maturity, sales cycle, average order value, margins, and commercial capacity.
- 02 · Instrument
Strengthening Data
Conversion Events, Sources, CRM, Attribution Rules, and Dashboard.
- 03 · Activate
Launch tests
Prospecting, Google Ads, dedicated pages, and tailored content for the selected segments.
- 04 · Learn
Reallocate Effort
Opportunity analysis, channel arbitrage, and continuous improvement.
The scope
Strategy, activation, and data in a single loop.
Positioning & Targeting
- Segmentation and priority accounts
- Value proposition by segment
- Intent signals and scoring
- Sales messages and objections
Campaigns & conversion
- Google Ads and paid campaigns
- Targeted multichannel prospecting
- Landing pages and forms
- Message and offer testing
CRM & Automation
- Pipeline Steps and Rules
- Contact enrichment and routing
- Follow-ups and commercial tasks
- Quality, rights, and data documentation
Pilotage and learning
- Cost per Qualified Opportunity
- Conversion Rate by Stage
- Pipeline and attributed revenue
- Regular testing and review plan
Typical case
A B2B company wants to enter a new market segment.
- Situation
- The target is broad, campaigns generate contacts of varying quality, and the CRM does not allow distinguishing the sources that contribute to the pipeline.
- Mellion's response
- Two segments are prioritised, their pages and messages are differentiated, then B2B customer acquisition and Google Ads are linked to the same opportunity tracking.
- Targeted result
- The team knows where to focus the budget and commercial time, with shared decision-making criteria.
Key performance indicators qualified opportunities, acquisition cost, conversion, attributed pipeline
Frequently Asked Questions
Before activating channels.
What initiates a B2B customer acquisition mission?
Through segment analysis, value proposition, sales cycle, and existing data. Channels are chosen after this scoping.
Does Mellion manage Google Ads?
Yes, when the demand exists and the conversion tracking is reliable. Campaigns are linked to dedicated pages and the CRM to measure opportunities, not just clicks.
What role does AI play in B2B customer acquisition?
It accelerates the search for angles, segmentation, message variants, and analysis. Budgets, targeting, and distributed content remain validated by a person.
Which KPIs are monitored?
Depending on the sales cycle: cost per qualified opportunity, conversion rate per stage, cycle duration, attributed pipeline, and quality of engaged accounts.
Your next step
Which channel actually generates your opportunities?
A first exchange is enough to identify the point of blockage between targeting, activation, conversion, and CRM.
In France, Brussels, and Madrid
Mellion supports you throughout France, Brussels, and Madrid to structure your B2B customer acquisition and prospecting. Initial scoping is done by video call. If the project requires it, our on-site team members will then visit your premises, anywhere in France, Brussels, and Madrid.
Explore our ways we work in the Hauts-de-France and in Île-de-France.